- Advertising exists primarily to persuade people to buy things—it is not there to educate, it is there to persuade. However, as a form of mass media, with huge reach, advertising has a unignorably real impact on how people think and feel about certain groups in society. Do you think that advertisers have a moral duty to avoid stereotyping people? Respond in a minimum of 200 words

Modern Day advertisement has left many controversial topics of discussion among different groups of audience members. This statement highlights an important preview when stating “Advertising exists primarily to persuade people to buy things—it is not there to educate, it is there to persuade.” The concept of advertising is to show-off a companies product and try and show the audience why there product should be the one the audience invest in. However modern day advertisement like the “Dew it” advertisement that demonstrates racist issues. 

So when discussing the blog question “ Do you think that advertisers have a moral duty to avoid stereotyping people?

 I definitely think that advertisers must respect every one when creating an idea as it can be viewed as a “moral obligation” . An advertisement is very effective,and some people underestimate the message/perspective  it can give off to people. And sometimes these advertisements that promote stereotypes among a certain group, it can potentially giving the readers or viewers a certain opinion about that group.Now even though not all advertisements that project stereotypes do it in a negative manner, some compliment a certain aspect about that group. It is also important to remember not to generalise all types of advertisements. Unfortunately when they are projecting a stereotype in a negative way it can slowly but unfortunately creep its ideology into modern day society and may be deemed as a modern characteristics of that group due to the message the advertisements. As a result of these negative approaches by some advertisers it is also important to remember that advertising must still stick to its real use In both society and marketing field;which is to advertise the product, however having a creative or imaginative idea to support in the appealing to the viewers need to purchase is obviously a smart platform to advertise however must be done with the level of respect when associating with the target audience.